With the continued decline in both Firefox and Internet Explorer, there will be fierce competition between RockMelt and vineyards during the year 2012. Especially with the direction of Google to follow the same policy followed by the social RockMelt especially with the addition of a personal nature to the registry and shop applications.
Eric Vishria said that in order to remain a unique and distinctive RockMelt "We must go further than that," by building a radical new features needed by all users.
The aim of the trial version No. 5 RockMelt browser, which will be launched on Wednesday to find the right design for easy access to different functions. It should be noted that 60% of the users browser is less than 25 years. And therefore have the ability to make the most of the special characteristics and invite their friends to download the browser.
It is noteworthy that on average a user installs the browser RockMelt normal by 1.3 device, and is used by 7 hours per day. And has 12 applications he uses 26 times a day, and doing a 7 day after the talks that the talks were 3 only six months ago. Although these statistics are good, the acquisition of the user and maintain it was the main browser RockMelt find it difficult to access.
He pointed out that Eric Vishria RockMelt focuses on three key areas of excellence on the chrome and speed the transition to a social Mtsfj a more personal nature, and include these areas:
- Identity: Through the personalization on the home page by adding pictures of friends and the most visited sites and other items.
- Content and applications: Work with content providers from third party companies to create applications that provide the experience of rapid consumption, the development of the property RSS feed.
- Contact: Use of an enhanced type of research, it is easy for users to view and send messages, chat and writing on the wall or stay in touch with friends.
Although the browser RockMelt has begun to provide financial rewards to its users, but it depends on rival Google. When a user searches through the address bar of your browser RockMelt, search results appear on Google workers to present a few dollars a year on the user. With funding, estimated at 40 million dollars, the monetary and financial rewards should not be a priority at the moment.
Eric Vishria explained that the policy of the browser based on the product and then rewards distribution, indicating that the greatest opportunity to excel is to get hundreds of millions of users.
Although there are some reservations about the possibility of achieving this goal, but the future may be different, for example, was able to Google Chrome that doubles its share of the market accounts for 25% of the market this year, thanks to its speed and simplicity and not because of its features.
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